New York, NY, USA
We’re accelerating the fashion industry’s circular transition starting with seamless alterations and repairs
Sector
Resale
type
Platform
funding
Seed $150K
Alternew is a forward-thinking company dedicated to accelerating the fashion industry’s transition to a more sustainable, circular model. Focusing on seamless alterations and repairs, Alternew addresses a major issue in fashion: the overproduction of garments and the environmental waste caused by fast fashion. Instead of discarding clothes that no longer fit or need minor repairs, Alternew provides a service that extends the life cycle of fashion items, making it easier for consumers to hold onto their beloved garments for longer. This approach not only reduces waste but also promotes a more sustainable approach to fashion consumption.
The company’s core service revolves around offering convenient and high-quality alterations and repairs to ensure that clothing fits perfectly and lasts longer. Through a simple and efficient process, Alternew empowers customers to keep their wardrobes functional and up-to-date without needing to purchase new items constantly. Whether it's resizing, hemming, or fixing minor damages, Alternew provides an easy solution that saves money for consumers while also promoting responsible consumption. The service encourages customers to think beyond fast fashion by showing that garments can be reused, upcycled, and given a second life instead of being tossed out.
In addition to its alterations and repairs services, Alternew helps consumers embrace the circular fashion movement by encouraging them to care for their clothing more responsibly. The company offers tips and advice on garment care, ensuring that clothes maintain their quality for years to come. By focusing on repairs and offering a seamless experience, Alternew helps to normalize the idea of mending garments rather than discarding them, shifting consumer behavior toward more sustainable fashion practices. This approach supports a circular economy where clothing is treated as an asset, with multiple uses, rather than a one-time disposable item.
Alternew’s dedication to making alterations and repairs accessible is transforming how the fashion industry operates, helping to reduce the environmental impact of garment waste. By providing a simple and effective solution for prolonging the life of clothing, Alternew contributes to a more sustainable, circular fashion ecosystem. As consumers increasingly demand more eco-conscious solutions, Alternew is leading the way by ensuring that fashion can be both stylish and sustainable, one repair at a time. Through its innovative services, Alternew proves that small changes, like an alteration, can make a big difference in creating a more responsible and sustainable fashion industry.