San Francisco Bay Area, CA, USA
Enables brands to take control of their secondhand markets, build circularity into their business models, and reduce the need to constantly produce new products to achieve growth.
Sector
Resale
type
Platform
funding
Series A $15M
Archive is a pioneering platform that enables brands to take control of their secondhand markets, facilitating the growth of a more sustainable and circular fashion industry. By integrating resale options directly into a brand's existing business model, Archive empowers companies to offer pre-owned products alongside their new collections. This approach not only allows brands to extend the lifecycle of their products but also reduces the need for continuous production of new items to drive growth. By embracing the secondhand market, Archive helps brands reduce their environmental impact while maintaining their relevance in a growing eco-conscious consumer landscape.
The core of Archive's mission is to promote circularity within fashion brands' operations. By offering a seamless, brand-controlled resale experience, Archive enables companies to reclaim ownership of the resale process, ensuring that pre-owned products are treated with the same care and quality as new ones. This circular approach aligns with growing consumer demand for sustainable fashion options and allows brands to establish more responsible, long-term business models. Archive’s platform supports this shift by helping brands create curated secondhand collections, fostering a closed-loop system where clothing is reused, resold, and given new life instead of ending up in landfills.
Through Archive, brands can not only reduce waste but also engage with their customers in meaningful ways. The platform enables brands to build stronger relationships with consumers by offering them a way to resell their own items, facilitating a sense of community and trust. Additionally, Archive helps brands capture valuable data about their resale markets, offering insights into customer preferences and purchasing behaviors. This data can be used to refine product offerings, identify trends, and make more informed decisions regarding both new product launches and secondhand inventory management.
By embedding resale and circularity into their business models, brands using Archive can unlock new revenue streams while also contributing to a more sustainable fashion ecosystem. Archive’s technology makes it easier for companies to transition from traditional linear models of production to more sustainable circular practices, helping reduce the pressure to constantly produce new products. As a result, Archive is not just reshaping how brands approach growth, but it’s also playing a key role in the transformation of the fashion industry toward a more sustainable, waste-reducing future.