London, England, USA
The world's largest shared wardrobe. Rent, lend and resell.
Sector
Resale
type
Platform
funding
By Rotation is the world’s largest shared wardrobe platform, transforming the way we think about fashion and consumption. Designed to make luxury and high-end fashion accessible to everyone, By Rotation allows users to rent, lend, and resell clothing and accessories. By embracing the concept of the sharing economy, the platform encourages sustainable fashion practices by giving garments a second life and reducing the environmental impact of fast fashion. Users can easily lend out their own high-quality items when they're not in use, while also having the opportunity to rent items they wouldn’t normally buy, such as designer dresses, bags, and shoes, for a fraction of the retail price.
The platform operates with a user-friendly app that allows individuals to list, rent, and borrow items from a diverse range of categories, including women’s and men’s fashion, accessories, and more. By Rotation makes it easy for users to find the perfect outfit for any occasion—whether it’s a special event, a night out, or a seasonal update to their wardrobe—without committing to purchasing expensive items they may only wear once. This rental model provides an affordable and sustainable alternative to fast fashion, offering users the chance to experience high-quality fashion without the hefty price tag or environmental impact.
In addition to renting, By Rotation offers a unique resale feature that allows users to sell their pre-owned luxury pieces directly through the platform. This not only helps to extend the life cycle of garments but also creates a vibrant community of fashion lovers who can exchange or profit from their clothing. By creating a circular fashion ecosystem, By Rotation is supporting both sustainability and the desire for luxury, giving people the freedom to refresh their wardrobe while contributing to the growing trend of conscious consumerism. It’s a platform where fashion enthusiasts can embrace both style and sustainability at the same time.
By Rotation’s model is revolutionizing the way we approach fashion ownership. With an emphasis on sharing, renting, and reselling, the platform fosters a sense of community and collaboration while promoting environmentally friendly fashion practices. The ease of access to high-end items, combined with the opportunity to participate in a circular economy, makes By Rotation a key player in the sustainable fashion movement. By encouraging users to rethink traditional clothing ownership, By Rotation is reshaping the future of fashion and making luxury fashion more accessible, sustainable, and flexible than ever before.