San Francisco, CA, USA
Carted is a fashion tech platform reimagining how people shop online by creating a universal shopping assistant that feels as smart as your favorite social app. At its core, Carted functions like a next-generation wishlist—letting users save products from any store across the internet into highly curated, personal collections. Whether you're hunting for a summer wardrobe refresh, planning a wedding registry, or just saving things you’re not quite ready to buy, Carted centralizes the chaos of multi-tab browsing into one clean, intuitive space. It’s part wishlist, part tracker, part shopping dashboard—designed to simplify decision-making, inspire discovery, and eliminate the clutter that often accompanies online shopping.
The Carted experience is powered by a browser extension and mobile app that allow users to instantly save products from nearly any online store. Once saved, products are automatically added to user-created lists—like "NYC Trip Fits" or "Apartment Wishlist"—and organized with visuals, product details, and links. What makes the system particularly useful is its built-in automation: Carted notifies users when an item goes on sale or is about to go out of stock, helping them avoid missed opportunities. Users can also mark items as purchased, allowing Carted to become a running archive of what they've bought and what they’re still considering. The result is a shopping tool that doesn’t just help you find things—but actually helps you make smarter, better decisions.
What sets Carted apart isn’t just the clean UX or smart alerts—it’s the infrastructure beneath the surface. The company has developed a powerful universal commerce API that connects directly with thousands of retailers, creating a standardized framework for online shopping across platforms. This tech unlocks what the founders call “contextual commerce”—the ability to make purchases not just from a traditional e-commerce site, but embedded within content platforms like Pinterest, blogs, or even TikTok. Rather than redirecting users through multiple steps and clunky checkouts, Carted’s backend makes one-click purchasing possible anywhere product links live. In doing so, it transforms the way brands and creators think about commerce: turning any digital moment into a potential point of sale.
Carted has quietly become one of the more promising startups in the commerce-tech space, particularly as shopping behavior continues to fragment across content channels. The platform has resonated with a new generation of consumers who value curation, transparency, and simplicity in how they shop. Early adopters have praised Carted for helping them stay within budget, avoid impulse buys, and track long-term wants without resorting to screenshots or messy notes apps. On the industry side, Carted’s infrastructure has drawn attention from investors and partners eager to explore more integrated, frictionless commerce experiences. With a strong founding team, impressive seed backing, and an eye on powering commerce wherever inspiration strikes, Carted is positioning itself not just as a consumer app—but as a foundational layer of the future of online shopping.
