Milan, Italy
A new sustainable (activewear from algae) phygital fashion brand based in Portugal. We stand for new values and ways of production, pre-orders with 3D clothes before production, based on caring for the planet and people.
Sector
Resale
type
Platform
funding
Ecoolska is a pioneering sustainable activewear brand based in Portugal, redefining the future of fashion with its innovative use of algae-based materials. Focused on combining environmental responsibility with cutting-edge design, Ecoolska produces activewear that not only promotes sustainability but also enhances performance. Their products are made from algae-derived fabrics, a renewable resource that reduces the environmental impact typically associated with traditional synthetic materials. By embracing nature-inspired solutions, Ecoolska is offering a fresh perspective on sustainable fashion, where caring for the planet goes hand-in-hand with high-quality, functional activewear.
A core aspect of Ecoolska’s business model is its commitment to phygital fashion, blending the physical and digital worlds to create a truly unique customer experience. Through the use of 3D clothing technology, Ecoolska allows customers to pre-order items before they are produced, offering a more efficient and environmentally conscious alternative to mass production. This innovative approach ensures that garments are only produced when there is confirmed demand, significantly reducing waste and overproduction. By incorporating digital representations of their clothing, Ecoolska gives consumers a preview of the designs, making the shopping experience more interactive and transparent.
At the heart of Ecoolska’s philosophy is a commitment to new values in production processes. The brand prioritizes ethical and sustainable manufacturing practices, working with partners who share its vision of a more responsible fashion industry. This includes the use of eco-friendly materials, low-impact dyes, and energy-efficient production techniques. In addition, Ecoolska places a strong emphasis on social responsibility, ensuring that the people behind their products work in fair conditions and are paid fairly for their contributions. Through these practices, Ecoolska aims to create a positive impact not just on the environment, but also on the communities involved in its supply chain.
Ecoolska’s dedication to sustainability and innovation extends beyond the clothes they create; it's a holistic approach to fashion that strives to change the way consumers interact with their wardrobes. By offering pre-order options, using algae-based fabrics, and promoting a circular approach to fashion, the brand is reshaping the landscape of activewear. With a clear focus on the planet and people, Ecoolska is not just offering stylish, high-performance activewear, but is also leading the way in creating a fashion industry that values long-term sustainability and conscious production. Through its unique blend of technology, ethics, and environmental care, Ecoolska is setting a new standard for the future of fashion.