New York, NY, USA
Unique digital ID for every item, power new business models, customer experiences, sustainability and intelligence.
Sector
Resale
type
Platform
funding
Series A
EON is a trailblazing company that is redefining the future of retail and sustainability with its unique digital ID system for every item. By creating a digital twin for each product, EON provides a comprehensive and immutable digital identity that includes a product's entire lifecycle, from production to resale. This digital ID is not only a key tool for enhancing transparency and traceability in the supply chain, but it also enables brands to better engage with consumers through richer, data-driven experiences. With this system, consumers can access detailed information about the items they purchase, helping them make more informed, sustainable choices.
One of EON's most significant contributions to the fashion and retail industry is the ability to power new business models. By embedding a digital ID in every product, EON enables brands to unlock innovative possibilities such as circularity, on-demand manufacturing, and more effective resale strategies. This digital infrastructure fosters a seamless transition from linear to circular business models by allowing for better tracking of garments throughout their entire life cycle. It facilitates resale, recycling, and refurbishment, empowering brands to build sustainable product ecosystems while meeting the growing consumer demand for eco-friendly practices.
In addition to business model innovation, EON’s digital ID system enhances customer experiences by providing them with personalized, detailed product information. Consumers can track the history of an item, from its design to its production methods and even how to care for it, leading to greater transparency and trust. Brands can offer consumers the ability to engage with their products in new ways, such as offering personalized recommendations based on product data or promoting sustainability by showcasing how each item contributes to a more circular fashion industry. This connectivity between product, brand, and consumer elevates the overall shopping experience.
EON’s technology also plays a crucial role in driving sustainability in the fashion industry. By equipping each product with a digital identity, EON enables more efficient resource management and reduces waste by optimizing product lifecycle data. The ability to track an item’s journey helps brands minimize overproduction and ensures that products are utilized to their fullest potential, whether through resale or recycling. Ultimately, EON is helping brands and consumers embrace a more sustainable future, providing tools that enhance both environmental and economic performance. With its unique digital IDs, EON is leading the charge in transforming the retail industry, blending innovation, sustainability, and intelligence into one cohesive system.