Gently

Gently

Gently

San Francisco, CA, USA

shop every secondhand site

Sector

Resale

type

Platform

funding

Pre-Seed $2M

Gently is a unique platform that aims to revolutionize the way we shop for secondhand clothing by offering a convenient and efficient way to browse every secondhand site in one place. With a growing awareness of the environmental impact of fast fashion, Gently makes it easy for users to explore sustainable shopping options by gathering listings from multiple secondhand marketplaces. This all-in-one shopping experience allows customers to access a wide range of pre-loved fashion items, from designer pieces to everyday essentials, making it simple to find quality, affordable options with minimal environmental impact.

By consolidating listings from various secondhand sites, Gently provides an effortless way for shoppers to discover new items without having to visit multiple platforms. Whether you’re looking for a vintage jacket, a pre-owned luxury handbag, or gently used sneakers, Gently streamlines the process by curating results from various sources and displaying them in one unified feed. This feature saves time and enhances the overall shopping experience, offering a wide variety of options in one place, which makes sustainable shopping both accessible and enjoyable.

Gently also emphasizes the importance of sustainability, encouraging users to make conscious purchasing decisions and contribute to a more circular fashion economy. By shopping secondhand, customers not only save money but also reduce the demand for new products, which helps to mitigate the environmental toll of clothing production. Gently’s platform empowers consumers to embrace eco-friendly fashion choices without sacrificing style, providing an easy way to find high-quality secondhand garments that are good for both the planet and the wallet.


With a user-friendly interface and an extensive collection of secondhand items, Gently is helping to normalize the shift toward more sustainable fashion practices. As the demand for secondhand and vintage clothing continues to rise, Gently is positioning itself as a key player in the circular economy, making it easier than ever for shoppers to embrace pre-loved fashion. By shopping across all secondhand platforms in one place, Gently is providing an efficient, eco-conscious alternative to traditional shopping that benefits both consumers and the environment.