Kemptthal, Zurich
DNA-based physical traceability solution for full supply chain transparency from raw material to retail.
Sector
Resale
type
Platform
funding
Haelixa is a pioneering company that offers a DNA-based physical traceability solution designed to provide full supply chain transparency, from raw material to retail. As concerns about ethical sourcing, sustainability, and counterfeiting grow in various industries, particularly in fashion and textiles, Haelixa addresses these issues by embedding a unique, traceable DNA marker into products at the very beginning of the supply chain. This innovative approach allows brands, retailers, and consumers to track the entire journey of a product, ensuring that every step of its production meets the required ethical and sustainability standards. By doing so, Haelixa offers a powerful solution to verify the authenticity and integrity of goods, empowering brands to demonstrate their commitment to responsible sourcing.
The technology behind Haelixa’s traceability solution is rooted in the use of synthetic DNA markers that are imperceptible to the naked eye but can be detected and authenticated using simple and reliable methods. These markers are integrated into raw materials at the outset of production, and they remain intact throughout the entire supply chain, including during manufacturing and distribution. Whether it's cotton, wool, or synthetic fibers, Haelixa’s DNA markers ensure that every product can be traced back to its origins, giving brands the ability to provide verifiable information about the sourcing, quality, and environmental impact of their materials. This level of transparency helps protect against fraud and misrepresentation, while also promoting more sustainable and ethical practices.
For brands, Haelixa offers a simple yet highly effective way to ensure compliance with sustainability and certification standards. With the increasing demand for transparency from consumers, Haelixa helps companies build trust and credibility by verifying the authenticity of their claims. The platform’s real-time monitoring allows brands to verify the entire lifecycle of a product, making it easier to adhere to regulations and industry certifications. Haelixa’s DNA markers also offer peace of mind by safeguarding against counterfeiting and ensuring that products are sourced and manufactured according to the stated ethical guidelines, ultimately strengthening a brand’s reputation.
Haelixa’s DNA-based traceability solution not only benefits brands but also empowers consumers to make more informed purchasing decisions. As sustainability and ethical practices become increasingly important to shoppers, Haelixa enables consumers to trace the origin of the products they buy, ensuring they align with their values. This transparency enhances the overall consumer experience, fostering loyalty and trust between brands and their customers. By providing full supply chain visibility, Haelixa is helping to drive a shift toward a more transparent, accountable, and sustainable global supply chain, making it easier for businesses to meet consumer demands for responsible production and for consumers to support brands that share their values.