London, England, UK
The UK’s leading fashion resale and rental marketplace - buy and rent contemporary and luxury womenswear fashion.
Sector
Resale
type
Platform
funding
MY WARDROBE HQ is the UK’s leading fashion resale and rental marketplace, offering a platform where consumers can buy and rent both contemporary and luxury womenswear. The company caters to fashion-conscious individuals who are looking for high-end pieces without the commitment of owning them long-term. Whether it's for a special occasion or simply to elevate everyday style, MY WARDROBE HQ provides a convenient and sustainable way to access premium fashion at a fraction of the cost. With an emphasis on luxury and contemporary brands, the marketplace has become a go-to destination for those who want to indulge in designer pieces without the hefty price tag.
The platform's business model combines the best of both resale and rental, giving customers the flexibility to either purchase or rent items depending on their needs. For those who wish to own a piece, MY WARDROBE HQ offers a wide selection of pre-owned luxury items in excellent condition, allowing consumers to access high-end fashion at a more affordable price point. Alternatively, renters can choose from a curated collection of dresses, coats, handbags, and other luxury accessories, making it easy to enjoy designer fashion for a limited time. This dual approach not only provides consumers with more options but also promotes a circular fashion economy by encouraging the reuse and sharing of high-quality garments.
MY WARDROBE HQ also helps brands and designers tap into the growing rental and resale markets, giving them an opportunity to reach a new customer base that values sustainability and value-driven fashion. By collaborating with both established luxury names and up-and-coming designers, the platform allows brands to extend the lifecycle of their garments and reduce their environmental impact. The resale and rental model reduces the need for constant new production, helping to cut down on waste and promote more sustainable consumption practices within the fashion industry.
With the increasing demand for more sustainable and cost-effective fashion solutions, MY WARDROBE HQ is at the forefront of a growing trend. By providing a marketplace for buying and renting luxury and contemporary fashion, the company is changing the way consumers think about ownership, fashion cycles, and sustainability. For those looking to explore high-end fashion without the commitment of full ownership, MY WARDROBE HQ offers a seamless, convenient, and eco-friendly alternative that is helping to reshape the future of fashion consumption.