Amsterdam, Netherlands
The off-price fashion platform: Tech-enabling brands to ensure all clothing is worn. Join the movement: Wear over waste.
Sector
Resale
type
Platform
funding
Series C $117.3M
Otrium is a groundbreaking off-price fashion platform designed to help brands ensure that all clothing is worn and not wasted. By offering a marketplace where surplus, end-of-season, and unsold inventory can be sold directly to consumers at discounted prices, Otrium addresses the issue of fashion waste while providing shoppers with access to high-quality, discounted apparel. With a mission to create a more sustainable fashion ecosystem, Otrium gives brands the opportunity to clear excess stock without resorting to destruction or landfill disposal. Through their platform, both consumers and companies can be part of the solution to the growing problem of fashion waste.
At the core of Otrium’s business model is its tech-enabled platform, which helps brands manage and distribute their excess inventory efficiently. The platform allows fashion brands to maintain control over their unsold stock while offering a curated selection of discounted clothing to consumers. This approach benefits brands by providing an alternative to traditional discounting methods that can damage a brand's image or disrupt pricing integrity. Otrium’s solution ensures that surplus stock is distributed to the right audience in a way that protects both the brand’s value and the environment.
By promoting a "Wear Over Waste" mentality, Otrium is helping drive change in the fashion industry toward more sustainable practices. Every piece of clothing that finds a new home on the Otrium platform represents a victory in the fight against waste. The platform not only reduces the environmental impact of unsold stock but also supports the circular economy by encouraging the reuse and responsible consumption of fashion items. Otrium’s model ensures that the lifecycle of each garment is extended, contributing to a more sustainable and conscious fashion industry.
Otrium’s commitment to sustainability is not just about providing discounted fashion, but about fostering a shift in the way consumers and brands view clothing. By offering a convenient, affordable way to purchase off-price fashion while supporting eco-friendly practices, Otrium empowers consumers to make more responsible purchasing decisions. The platform encourages shoppers to embrace the idea of "wearing over waste," allowing them to enjoy quality fashion at a fraction of the price while contributing to a more sustainable and ethical fashion industry. Through Otrium’s innovative approach, fashion brands and consumers can come together to ensure that no clothing goes to waste.