Paris, France
The solution for fashion brands to collect, revalue and reward their customers' textile deposits.
Sector
Resale
type
Platform
funding
Redonner is an innovative solution that helps fashion brands collect, revalue, and reward their customers' textile deposits, creating a circular economy for the fashion industry. In a world where sustainability and waste reduction are increasingly important, Redonner offers an effective way for brands to take responsibility for the lifecycle of their products. Through its platform, fashion brands can collect old, worn-out garments from their customers, revalue them for their materials, and offer rewards for the return of these textiles. This process not only helps reduce waste but also fosters consumer engagement and loyalty by incentivizing sustainable behavior.
The core of Redonner’s platform is its ability to streamline the process of collecting textile deposits from customers. Fashion brands can partner with Redonner to set up easy and accessible systems for their customers to return used clothing. Whether through physical stores or online platforms, customers are encouraged to return their old garments in exchange for incentives such as discounts, points, or even exclusive offers. By making textile return systems simple and rewarding, Redonner enables brands to close the loop on their product lifecycle while offering a valuable incentive for consumers to participate in the circular economy.
Redonner goes beyond just collecting old garments by helping brands revalue them for their material worth. Instead of throwing away or discarding returned textiles, Redonner works with brands to recycle and repurpose these materials, turning them into new products or using them in upcycling initiatives. This process ensures that the resources embedded in the textiles—such as fibers, buttons, and zippers—are reused, reducing the need for new raw materials and minimizing environmental impact. By revaluing textiles in this way, Redonner not only supports sustainability but also creates a more responsible fashion industry where waste is minimized, and resources are efficiently utilized.
In addition to its environmental benefits, Redonner helps fashion brands build deeper relationships with their customers by rewarding them for their participation in sustainable practices. By offering tangible rewards for textile deposits, brands can foster customer loyalty and encourage repeat purchases. This creates a win-win situation where both the environment and the brand's bottom line benefit. Redonner’s platform thus serves as a key tool for fashion brands looking to implement more sustainable practices, enhance customer engagement, and contribute to a more circular, environmentally conscious fashion industry.