Lisbon, Portugal
Powering long-lasting fashion with circular solutions.
Sector
Resale
type
Platform
funding
Series A $11M
Reflaunt is a pioneering company focused on promoting long-lasting fashion through its innovative circular solutions. At the heart of Reflaunt's mission is the belief that fashion can be both sustainable and stylish, with a focus on extending the life cycle of clothing. By providing a platform that allows consumers to resell, exchange, or donate pre-owned items, Reflaunt empowers both brands and shoppers to actively participate in the circular economy. This model encourages a more sustainable approach to fashion by reducing waste, lowering carbon footprints, and decreasing the demand for new garment production.
Reflaunt works closely with fashion brands and retailers to integrate circular solutions into their business models. Through its platform, brands can offer their customers a seamless way to resell or recycle their pre-loved garments, making it easier for consumers to refresh their wardrobes without contributing to fast fashion's environmental damage. By tapping into the growing demand for secondhand and sustainable fashion, Reflaunt helps brands maintain customer loyalty while aligning with eco-conscious consumer values. The platform’s integration with e-commerce websites also provides an effortless way for brands to offer sustainable options without disrupting the shopping experience.
The circular model championed by Reflaunt is designed to create a more sustainable, waste-free future for fashion. Instead of encouraging endless new purchases, the platform focuses on revitalizing existing garments, giving them a second life and reducing the environmental burden of textile waste. Reflaunt’s technology makes it simple for customers to list their items for resale, track their garments’ history, and find a new owner. This approach not only minimizes waste but also promotes the idea that fashion should be cherished for longer, allowing garments to remain in circulation and out of landfills.
By empowering both brands and consumers to engage with the circular economy, Reflaunt is reshaping the fashion industry toward more responsible, sustainable practices. As the fashion world increasingly embraces sustainability, Reflaunt offers the tools and technology to ensure that secondhand fashion becomes as desirable as new. Through its commitment to circularity, Reflaunt is helping to build a future where fashion isn’t just about newness—it’s about longevity, reuse, and responsible consumption, making it a vital player in the movement toward more sustainable fashion practices.