Toronto, Ontario
Transforming the way you shop and sell through live shopping
Sector
Resale
type
Platform
funding
Series A $10M
ShopThing is revolutionizing the way consumers shop and sell through the power of live shopping. By combining the convenience of online shopping with the excitement of real-time interaction, ShopThing creates a unique shopping experience where buyers can engage with hosts, ask questions, and make purchases instantly. This innovative platform allows shoppers to watch live broadcasts of products being showcased, interact with hosts and other viewers, and receive personalized recommendations—all from the comfort of their own homes. Whether it’s discovering new products or getting a behind-the-scenes look at exclusive items, ShopThing makes shopping interactive, social, and more enjoyable.
For sellers and brands, ShopThing offers an exciting new channel to connect with consumers directly and authentically. With live shopping, brands can showcase their products in a dynamic and engaging format, highlighting features, demonstrating how products work, and answering live questions from viewers. This interaction builds trust and creates a sense of urgency, driving higher engagement and conversion rates compared to traditional e-commerce. ShopThing empowers sellers to create memorable, one-on-one experiences that go beyond the static product images and descriptions found on most online stores, helping them build stronger relationships with their customers.
ShopThing also facilitates social shopping by allowing friends and followers to shop together in real-time. Through its live shopping events, users can share experiences, discuss products, and recommend items to each other, making the entire shopping experience more communal. This social aspect is particularly appealing to younger, digital-savvy audiences who enjoy shopping as a social activity, not just a transaction. By integrating chat features, reactions, and real-time feedback, ShopThing turns the shopping journey into a shared event, encouraging users to explore and shop together, creating a more vibrant and interactive environment.
Ultimately, ShopThing is transforming the future of shopping by combining the best elements of live entertainment, e-commerce, and social media into one seamless platform. Through live shopping, the company is not only enhancing the customer experience but also offering businesses a powerful tool to increase sales and connect with their audience in new and exciting ways. With its innovative approach, ShopThing is paving the way for the next generation of retail, where real-time engagement and personalized service are at the heart of the shopping experience.