Middletown, DE, USA
Smart DPP provides effortless digital product passports for brands, increasing sales and transparency by up to 70%
Sector
Digital Product Passport
type
SAAS
funding
N/A
Smart DPP is a technology company specializing in Digital Product Passport (DPP) solutions, aiming to enhance transparency and sustainability within the fashion industry. Established under the SEAMM brand, Smart DPP introduced its innovative platform at the NFC Lisbon Fashion Stage in May 2024. The company offers a user-friendly, one-click solution for digital product passports, seamlessly integrating with existing Enterprise Resource Planning (ERP) systems. This integration requires no technical expertise and supports various implementation methods, including NFC tags, QR codes, or engagement pages, with optional multi-chain blockchain support.
In September 2024, Smart DPP expanded its capabilities by integrating with multiple blockchain platforms, including Solana and Polygon, with plans for Ethereum integration by the end of the year. This multi-chain approach positions Smart DPP as a versatile and future-proof solution for fashion brands seeking to embrace digital transformation. The platform not only boosts sales through an integrated loyalty program but also enhances product transparency, leading to increased conversion rates and reduced return rates. Consumers benefit from detailed product information, including sustainability credentials, empowering them to make informed purchasing decisions.
Smart DPP's commitment to innovation and sustainability was further demonstrated through its participation in prominent industry events. At Milan Fashion Week, the company showcased its multi-chain digital product passport solution, highlighting its role in reshaping consumer-brand interactions. This initiative aligns with European regulations mandating detailed product documentation, including environmental impact, by 2027, ensuring brands are prepared for future compliance requirements.
Backed by significant investment, including an initial $1.7 million followed by an additional $2.5 million from Lydian Group, Smart DPP is poised to lead the digital transformation in the fashion industry. The company's collaborations with major blockchain platforms and its focus on enhancing transparency and sustainability reflect its dedication to driving positive change in the sector.