London, England, UK
SaaS platform used by brands to make videos and live streams shoppable across e-commerce, social media and ads.
Sector
Resale
type
SAAS
funding
Seed
Smartzer is an innovative technology company that specializes in transforming traditional video content into interactive and shoppable experiences. By integrating its interactive video technology with eCommerce platforms, Smartzer allows brands to create engaging, clickable videos that enable viewers to shop directly from the video itself. This technology is designed to enhance customer engagement by making videos more dynamic, turning passive viewing into an active, immersive shopping experience. Through Smartzer’s platform, consumers can seamlessly purchase products while interacting with video content, bridging the gap between entertainment and eCommerce.
At the core of Smartzer’s offering is its interactive video player, which allows brands to embed clickable hotspots directly within the video content. These hotspots enable viewers to click on products they see in the video and be instantly redirected to product pages where they can purchase the items. This functionality is particularly valuable for fashion, beauty, and lifestyle brands, as it allows them to showcase their products in a more natural, integrated way. Smartzer's solution not only increases conversions but also enhances the overall shopping experience by enabling customers to make purchases without interrupting their viewing.
Smartzer’s platform is built with scalability and ease of use in mind, making it accessible to brands of all sizes. The company’s technology can be seamlessly integrated with existing video content and eCommerce systems, ensuring that brands can leverage interactive videos without disrupting their current workflow. Additionally, Smartzer provides detailed analytics and insights, allowing brands to track viewer interactions, measure engagement, and optimize their video content for better performance. This data-driven approach enables brands to continually refine their strategy and improve their customer experience over time.
With the growing demand for more engaging and interactive content, Smartzer is at the forefront of the interactive video revolution in eCommerce. The company’s innovative technology not only helps brands increase conversions and drive sales but also transforms the way consumers experience online shopping. By making videos shoppable, Smartzer allows brands to create compelling, personalized shopping journeys that feel more natural and engaging, offering a seamless fusion of entertainment and retail. This shift towards interactive shopping experiences is positioning Smartzer as a key player in the future of online commerce.