London, England
A London-based fashion-tech platform re-inventing the clothing repair and tailoring industry.
Sector
Resale
type
Platform
funding
SOJO is a London-based fashion-tech platform that is revolutionizing the clothing repair and tailoring industry. With a focus on sustainability and convenience, SOJO aims to make clothing repairs more accessible, affordable, and efficient for consumers. The company leverages technology to streamline the process of getting clothes fixed or altered, offering an easy-to-use platform where customers can book repair and tailoring services from the comfort of their homes. By offering a modern, tech-driven solution to a traditional industry, SOJO is helping to extend the lifespan of garments, reducing waste, and contributing to a more sustainable fashion ecosystem.
At the heart of SOJO’s offering is its user-friendly app, which allows customers to upload photos of their clothing that need repairs or alterations and receive instant quotes. The platform then connects users with local, vetted tailors and repair specialists who pick up and drop off the items at the customer’s convenience. This door-to-door service eliminates the need for customers to visit a physical store, making the process more convenient and hassle-free. Whether it's fixing a broken zipper, adjusting the fit of a jacket, or re-stitching a hem, SOJO provides a solution that saves time while ensuring high-quality craftsmanship.
SOJO’s platform not only offers a convenient repair service but also promotes sustainability in the fashion industry. With the rise of fast fashion, garments are often discarded once they become damaged or ill-fitting, contributing to the growing waste problem. By encouraging consumers to repair and alter their clothing, SOJO is helping reduce the environmental impact of textile waste. The platform’s services make it easier for individuals to extend the life of their clothing, keeping items in circulation longer and preventing unnecessary purchases of new garments. In turn, SOJO supports the growing movement toward a circular fashion economy.
As the demand for more sustainable and ethical fashion practices increases, SOJO is positioned at the forefront of this shift. By integrating technology into the repair and tailoring industry, SOJO is making it easier for consumers to care for their clothes and make smarter, more eco-conscious decisions. The company’s innovative approach combines convenience, sustainability, and quality, offering a compelling solution to the challenges posed by fast fashion. With its dedication to enhancing the repair process and extending the lifespan of garments, SOJO is paving the way for a more sustainable and responsible future in fashion.