Amsterdam, North Holland, Netherlands
Acquired by Fashion Cloud. Digital showroom experience is now part of Europe's leading B2B platform for the fashion wholesale industry
Sector
Resale
type
Platform
funding
Stitch, now acquired by Fashion Cloud, is redefining the fashion wholesale industry by transforming how fashion brands and retailers interact. Known for its innovative digital showroom experience, Stitch allows fashion brands to showcase their collections in a highly interactive and immersive way. By digitizing the traditional showroom model, Stitch enables retailers to explore, engage with, and purchase fashion collections remotely, all while providing a streamlined, efficient, and visually appealing platform. This acquisition marks a significant shift in the digital transformation of fashion wholesale, combining the strengths of both Stitch’s digital innovation and Fashion Cloud’s powerful B2B platform.
As part of Europe's leading B2B platform for the fashion wholesale industry, Stitch’s integration into Fashion Cloud strengthens the company's position as a key player in the evolving fashion tech space. Retailers and brands can now leverage an all-in-one platform that combines the best of both worlds—Stitch’s immersive digital showroom capabilities and Fashion Cloud’s comprehensive suite of tools for product management, inventory, and order processing. This synergy allows for a more efficient, data-driven approach to the wholesale fashion market, enabling brands to reach a wider audience while simplifying the purchasing process for retailers.
The digital showroom experience offered by Stitch, now part of Fashion Cloud, allows fashion buyers to view collections in a way that mimics the in-person showroom experience, without the need for travel or physical presence. This shift is not only convenient but also cost-effective for both brands and retailers, as it eliminates the logistical challenges of physical showrooms, such as shipping samples and coordinating appointments. With Stitch’s advanced features like interactive lookbooks and digital presentations, retailers can make well-informed purchasing decisions while enjoying a more flexible and dynamic approach to wholesale buying.
By joining forces with Fashion Cloud, Stitch is helping to set a new standard for the fashion wholesale industry, making the process faster, more sustainable, and more accessible. This merger creates an integrated digital ecosystem that empowers fashion brands and retailers to work more efficiently, reach new markets, and adapt to the fast-changing landscape of the fashion industry. The combination of digital showrooms and a leading B2B platform ensures that both brands and retailers can stay ahead of the curve, offering a more seamless and modern experience for all stakeholders involved.