San Francisco, CA, USA
Digitize your wardrobe to make your clothes more wearable, shareable, re-sellable
Sector
Resale
type
Platform
funding
Pre-Seed $120K
Storey is an innovative platform that allows users to digitize their wardrobes, making their clothes more wearable, shareable, and re-sellable. The company’s unique approach to wardrobe management uses cutting-edge technology to create digital versions of users' clothing items, allowing them to easily organize, track, and access their garments. By providing a digital catalog of their wardrobe, users can visualize how different items can be mixed and matched, helping them get more wear out of their existing pieces. This process not only makes getting dressed easier but also promotes a more sustainable approach to fashion by maximizing the use of what people already own.
One of the key features of Storey is its ability to make clothes more shareable. Through its platform, users can easily loan or swap clothes with friends or even connect with others in their community, promoting the concept of shared fashion. This social aspect encourages a more circular model of consumption, where clothes are used multiple times and by different people, reducing the need for new purchases. The ability to share items digitally also fosters a sense of community, as people can collaborate on outfits and exchange styling tips, further extending the life and enjoyment of their wardrobe.
In addition to making clothes more shareable, Storey enhances the re-sellability of items by providing a seamless platform for users to digitally track the resale value of their garments. By digitizing their wardrobes, users can more easily determine which items are in demand and track the condition and history of their clothing. This transparency not only makes it easier to resell items but also gives users the confidence to buy pre-owned pieces, knowing they are getting something that has been carefully documented and well-maintained. This aspect of the platform aligns with the growing trend toward sustainable fashion, encouraging consumers to adopt a circular fashion model where clothes are reused and repurposed.
Ultimately, Storey’s mission is to empower users to get more out of their clothes while contributing to a more sustainable fashion industry. By digitizing their wardrobes, individuals can make smarter decisions about how to use, share, and resell their clothing, all while reducing the environmental impact of overconsumption. Storey is helping to redefine the way we approach fashion, moving away from fast fashion’s disposable mentality and toward a more conscious, circular, and community-oriented approach. Through technology and innovation, Storey is transforming the future of fashion, making it easier than ever to get the most out of every garment in your closet.