New York City, NY, USA
Links retail with the waste management industry to close the loop and eliminate post-consumer clothing waste
Sector
Resale
type
Platform
funding
Seed $7M
SuperCircle is a forward-thinking company that aims to revolutionize the way the fashion industry approaches sustainability by connecting retail with the waste management sector. Their mission is to close the loop on fashion waste by creating a circular economy that ensures post-consumer clothing is recycled or reused rather than ending up in landfills. By providing retailers with the tools and infrastructure to manage the lifecycle of garments, SuperCircle is helping to eliminate clothing waste and reduce the environmental impact of the fashion industry. Their innovative model creates a seamless flow between product manufacturing, retail sales, and waste management, ensuring that materials are reused and garments are kept in circulation for as long as possible.
The company works with retail partners to create collection programs where consumers can return their old clothing when they make a new purchase. This system allows brands to take responsibility for the entire lifecycle of their products, moving away from the traditional “take, make, dispose” model toward a more sustainable, circular approach. SuperCircle ensures that the collected garments are then properly sorted, cleaned, and recycled, either for reuse in new products or for repurposing into sustainable materials. This holistic approach helps brands meet their sustainability goals while significantly reducing the environmental footprint of their clothing lines.
SuperCircle's work is vital in addressing the growing issue of textile waste, which is one of the largest contributors to landfill pollution globally. According to studies, millions of tons of clothing are discarded every year, and much of it is not properly recycled. By creating a system that encourages responsible disposal, SuperCircle helps shift consumer behavior and makes it easier for individuals to participate in a more sustainable fashion ecosystem. The company partners with waste management firms to ensure that materials are recycled properly and that the end-of-life stage of garments is handled in a way that maximizes their environmental value.
Through its strategic partnerships, cutting-edge technology, and sustainable practices, SuperCircle is paving the way for a more responsible future in fashion. By linking the fashion retail and waste management industries, the company is not only providing retailers with the necessary tools to manage waste but also helping them adopt practices that support a circular economy. SuperCircle’s solution to post-consumer clothing waste is an essential step toward eliminating waste in fashion, reducing pollution, and creating a more sustainable future for the industry.