London, England, USA
The first authenticated virtual goods marketplace, generating new visceral experiences and revenue streams for fashion creators and consumers.
Sector
Resale
type
Platform
funding
THE DEMATERIALISED is a pioneering platform that has established itself as the first authenticated virtual goods marketplace, offering a revolutionary way for fashion creators and consumers to engage with the digital world. By utilizing blockchain technology, the platform ensures that every item sold is authentic, providing consumers with trust and transparency in the rapidly growing virtual fashion space. THE DEMATERIALISED is reshaping the way fashion is consumed by creating a marketplace where digital clothing, accessories, and experiences can be bought, sold, and traded, enabling creators to monetize their digital designs and consumers to enjoy immersive, cutting-edge fashion experiences.
What sets THE DEMATERIALISED apart is its focus on virtual fashion, allowing users to purchase unique, exclusive digital garments that can be worn in virtual environments, such as social media, video games, and virtual worlds. The platform supports the creation of digital-only fashion, where physical materials are no longer a limitation, and designers can explore new creative possibilities without the constraints of traditional manufacturing. This opens up a whole new world for fashion creators, as they can design clothing that is purely digital, leveraging the benefits of 3D modeling, augmented reality, and virtual reality to create truly innovative and wearable pieces for digital spaces.
For consumers, THE DEMATERIALISED offers an exciting opportunity to own exclusive, authenticated digital fashion items that exist within the virtual realm. These digital assets can be worn in online social spaces, games, or personal avatars, allowing individuals to express their style in a completely new way. By purchasing virtual fashion from THE DEMATERIALISED, consumers are not just acquiring clothing for their avatars but are also embracing the future of fashion, where the digital and physical worlds are increasingly intertwined. The platform opens up new avenues for fashion enthusiasts to experiment with trends and engage with brands in a way that was previously not possible.
In addition to offering virtual fashion items, THE DEMATERIALISED is creating new revenue streams for both designers and consumers. By tokenizing digital items and ensuring their authenticity, the platform allows creators to retain ownership and control over their digital designs, empowering them to generate income through the resale of digital assets. This also introduces the concept of rarity and scarcity in the digital world, where exclusive pieces can hold value similar to physical luxury items. With its innovative approach to fashion and technology, THE DEMATERIALISED is not just shaping the future of fashion but also revolutionizing the way fashion creators and consumers interact with digital assets and experiences.