San Francisco, CA, USA
The worlds largest online marketplace for authenticated, resale luxury goods
Sector
Resale
type
Platform
funding
Series H $70M
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, offering a trusted platform where buyers and sellers can engage in the circular economy of high-end fashion. Since its founding in 2011, The RealReal has built a reputation for providing an extensive selection of authenticated luxury items, including clothing, handbags, watches, jewelry, and art. The company’s mission is to make luxury fashion more accessible while promoting sustainability by allowing pre-owned items to be given a second life. By reselling authenticated luxury goods, The RealReal helps reduce the environmental impact of overproduction in the fashion industry while giving consumers the opportunity to buy authentic luxury items at a fraction of the price.
What sets The RealReal apart is its rigorous authentication process, which is central to its value proposition. Every item listed on the platform undergoes a meticulous inspection by a team of in-house experts, ensuring that each piece meets the highest standards of quality and authenticity. This provides buyers with peace of mind, knowing that the items they purchase are genuine and in excellent condition. The RealReal’s authentication process spans a variety of luxury categories, including designer clothing, handbags, and fine jewelry, making it a trusted marketplace for both buyers and sellers of high-end goods.
In addition to offering authenticated luxury items, The RealReal is also contributing to the growing trend of sustainable fashion by encouraging the resale of luxury goods. By giving pre-owned luxury pieces a second chance, the company helps to reduce waste and the demand for new production, promoting a more circular fashion ecosystem. The RealReal’s resale model challenges the traditional notion of luxury, offering an eco-friendly and cost-effective alternative for fashion-conscious consumers who want to experience high-end products without the environmental and financial cost of purchasing new. This approach not only benefits the planet but also makes luxury fashion more inclusive and accessible to a broader audience.
The RealReal’s impact extends beyond its online marketplace. The company also operates physical locations where customers can consign, buy, and experience luxury items in person. These showrooms offer a hands-on shopping experience, allowing customers to interact with the items before making a purchase. As the largest online luxury resale marketplace, The RealReal continues to lead the charge in the growing resale economy, shaping the future of luxury shopping by making it more sustainable, accessible, and transparent for consumers. With its unwavering commitment to quality, authenticity, and sustainability, The RealReal is redefining what it means to shop for luxury.