Oakland, California, USA
We power trade-in and resale for beloved brands, delivering sustainable and profitable growth at scale.
Sector
Resale
type
Platform
funding
Series E $30M
Trove is a company dedicated to powering trade-in and resale solutions for beloved brands, focusing on delivering both sustainability and profitability at scale. By enabling companies to embrace the circular economy, Trove helps brands create more sustainable business models by allowing their customers to trade in pre-owned items for resale. This approach not only helps reduce waste by giving products a second life, but it also allows brands to tap into the growing demand for sustainable, second-hand goods. Trove’s platform is designed to streamline the resale process, ensuring that brands can integrate trade-in programs into their operations with ease while maintaining a strong brand identity.
The platform offers an end-to-end solution for managing trade-ins and resale activities, including everything from collecting and refurbishing products to reselling them through a seamless, branded experience. Trove's proprietary technology helps ensure that every item is authenticated, cleaned, and restored to its highest quality, so customers can trust that the second-hand goods they purchase are as good as new. By taking care of the logistics and operational complexities of resale, Trove makes it simple for brands to offer trade-in options and capitalize on the value of pre-owned items without compromising on quality or customer satisfaction.
What sets Trove apart is its ability to scale trade-in and resale programs to meet the needs of larger brands. The company works with some of the most recognized names in fashion, electronics, and other industries, providing a tailored solution that ensures sustainable growth and profitability. Through its partnerships, Trove empowers brands to increase customer loyalty by offering a convenient and responsible way to upgrade or exchange items, while also providing a new revenue stream through resale. By tapping into the resale market, brands can engage with customers in a meaningful way, encourage repeat business, and boost their sustainability efforts.
Trove’s impact on both sustainability and business growth has been profound, offering a solution that benefits brands, consumers, and the environment. The company helps brands align with changing consumer values, where sustainability is an increasing priority. As more consumers seek out brands that prioritize responsible consumption, Trove’s platform helps businesses stay relevant by providing a modern solution for trade-in and resale. Ultimately, Trove is driving the future of retail by enabling brands to build profitable, sustainable resale models that reduce waste, foster customer loyalty, and contribute to a more circular economy.