Boston, MA, USA
Powered by shoppers, enhanced by AI
Sector
Resale
type
Platform
funding
Debt financing $15M
True Fit is a cutting-edge technology company that is revolutionizing the way people shop for clothing and footwear by harnessing the power of artificial intelligence and data from millions of shoppers. The platform uses AI to create a highly personalized shopping experience by analyzing data from user preferences, body types, and past purchasing behavior. True Fit’s technology enables retailers to offer tailored product recommendations that are more likely to fit and flatter each individual, solving the common challenge of finding the right fit in online shopping. By bridging the gap between consumer preferences and product offerings, True Fit enhances the overall shopping experience, helping shoppers make more informed decisions and reducing the likelihood of returns.
True Fit’s approach is powered by a massive dataset built from millions of users across a global network of retailers and brands. The platform learns from these shoppers, using their feedback and data to continuously improve its AI-driven recommendations. This not only makes shopping more efficient and enjoyable for consumers but also helps brands and retailers boost customer satisfaction and loyalty. With a deeper understanding of what works for each individual shopper, True Fit enables brands to offer personalized recommendations that lead to higher conversion rates and fewer returns, ultimately driving profitability.
At the core of True Fit's offering is the integration of advanced AI algorithms that consider multiple factors, such as a shopper’s preferred style, fit preferences, and previous purchases, to recommend products that match their needs. This technology goes beyond simple size matching by offering more holistic recommendations based on how garments are likely to fit different body types and personal styles. Shoppers can confidently purchase clothing and footwear, knowing that the products recommended to them are tailored to their unique fit and style preferences. This level of personalization helps mitigate one of the biggest pain points in online shopping—buying items that don't fit properly or aren't aligned with personal tastes.
True Fit’s AI-powered platform not only enhances the shopping experience for consumers but also helps brands improve their inventory management and customer engagement strategies. By gaining insights into shopper preferences and behaviors, brands can refine their product offerings and marketing strategies to better align with customer needs. Furthermore, True Fit’s technology empowers retailers to reduce the environmental impact of returns by offering more accurate fit recommendations, which in turn leads to fewer wasted resources and less waste in the retail industry. Through its combination of AI, shopper data, and personalized recommendations, True Fit is reshaping the future of fashion retail by making shopping more efficient, sustainable, and enjoyable for everyone.