Minneapolis, MN, USA
Generates personal 3D avatars from a scan on a smartphone to help shoppers find clothes that fit.
Sector
Resale
type
Platform
funding
Pre-Seed
TrueToForm is an innovative company that is revolutionizing the online shopping experience by providing personal 3D avatars to help shoppers find clothes that fit perfectly. Using advanced scanning technology, TrueToForm allows users to create a personalized 3D avatar simply by scanning their body with a smartphone. This avatar serves as an accurate digital representation of the user’s body, helping to eliminate the frustration of guessing sizes and making it easier for consumers to shop with confidence. With TrueToForm, shoppers can virtually try on clothing, ensuring they select garments that fit their body shape, reducing the likelihood of returns and improving overall satisfaction with their purchases.
The process of creating a 3D avatar is simple and accessible, as it only requires a smartphone and the TrueToForm app. Users can quickly scan their body in a matter of minutes, capturing detailed measurements and body proportions to create a precise digital model. This 3D avatar can then be used across a wide range of participating online retailers, where shoppers can see how different clothing styles, sizes, and cuts will look and fit on their personalized avatar. This eliminates the need for traditional fitting rooms, allowing users to shop more efficiently and avoid the guesswork that often comes with selecting the right size.
One of the key advantages of TrueToForm’s technology is its ability to reduce the common problem of online shopping returns. Sizing issues are one of the primary reasons why customers return clothing items, and TrueToForm’s personalized avatar addresses this challenge by giving users a visual and accurate sense of how clothes will fit their body. With the ability to try on clothing virtually, shoppers can make more informed decisions, ultimately leading to fewer returns and more satisfied customers. This not only benefits consumers but also helps retailers reduce the costs and environmental impact associated with returns.
Beyond just improving the shopping experience, TrueToForm is paving the way for a more inclusive and personalized approach to fashion. By empowering users to see how clothes will look on their unique body types, TrueToForm fosters a sense of individuality and confidence in the shopping process. It also enables brands to better cater to diverse body shapes, helping to ensure that everyone can find clothes that make them feel great. With its innovative use of 3D avatar technology, TrueToForm is setting a new standard for personalized, body-positive shopping that puts the customer at the center of the experience.