London, England, USA
WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer.
Sector
Resale
type
Platform
funding
Series $20M
WGSN is a global leader in consumer trend forecasting, offering invaluable insights and data to help brands create the right products at the right time for tomorrow’s consumer. With a deep understanding of market dynamics, WGSN specializes in identifying emerging trends across industries such as fashion, beauty, design, and lifestyle. By analyzing a wealth of cultural, technological, and economic shifts, WGSN helps brands stay ahead of the curve, ensuring that they can anticipate consumer needs and align their strategies with future demands. Their comprehensive trend reports and forecasting tools are essential for companies looking to stay relevant and innovative in a fast-changing market.
As a trusted authority in the world of trend forecasting, WGSN uses a combination of in-depth research, advanced data analytics, and expert insights to provide actionable predictions. The company’s team of trend experts, strategists, and designers work tirelessly to uncover the key drivers shaping the future of consumer behavior. These insights are then shared with businesses, enabling them to make informed decisions about product development, marketing, and overall brand strategy. WGSN’s ability to predict trends before they hit the mainstream allows brands to craft products that resonate with the needs and desires of tomorrow's consumers.
WGSN’s influence spans across multiple industries, with a particular focus on fashion and design. By understanding how global shifts in culture and technology impact consumer behavior, WGSN is able to provide brands with specific guidance on everything from colors, materials, and fabrics to consumer values and purchasing patterns. Their trend forecasting not only helps businesses stay ahead in terms of design and product development but also ensures that companies can capitalize on upcoming consumer preferences, fostering growth and innovation.
In addition to trend forecasting, WGSN also offers tailored services that help brands implement and adapt to these trends. Whether through trend reports, workshops, or consulting, WGSN supports companies in aligning their product offerings with the trends that will shape the future. By providing a strategic roadmap for future success, WGSN helps brands navigate the complexities of an ever-evolving market and confidently create products that meet the expectations of tomorrow’s consumer. With its unrivaled expertise in trend forecasting, WGSN continues to be an essential partner for brands seeking to thrive in an increasingly dynamic global market.