Los Angeles, California, USA
Buy, Sell, Go Live; a social marketplace where you can discover some of your favorite products through live auctions.
Sector
Resale
type
Platform
funding
Series D $260M
Whatnot is a dynamic social marketplace that blends the excitement of live auctions with the convenience of online shopping, offering a unique platform for users to buy, sell, and discover products in real time. Focused on creating a fun and interactive experience, Whatnot allows sellers to showcase their items through live-streamed auctions, where viewers can watch the action unfold and bid on their favorite products. This live auction format offers a more engaging and transparent way to shop, as buyers can interact directly with sellers, ask questions, and see the products in real-time before making a purchase. Whether it’s collectibles, fashion, or toys, Whatnot turns shopping into an event where community and entertainment come together.
One of Whatnot's standout features is its emphasis on building a community around the marketplace. Unlike traditional e-commerce platforms, Whatnot encourages users to connect with sellers and fellow buyers, making the experience feel social and personalized. Through live-streamed events, users can join auctions, chat with others, and engage with sellers in a way that fosters a sense of community. This social aspect of the platform creates a more interactive and enjoyable shopping environment, where people can share their interests, discover new products, and connect with others who share similar passions.
For sellers, Whatnot provides a powerful tool to reach a dedicated audience and showcase their products in a visually compelling way. Sellers can host live auctions, engage with bidders, and create a more immersive shopping experience than static listings allow. The platform’s live auction feature offers sellers the opportunity to sell items quickly and efficiently while building relationships with their customers. Whatnot’s easy-to-use interface and interactive features make it a great option for anyone looking to expand their online business and tap into a new audience through live-streamed sales.
Whatnot’s marketplace is designed to cater to a wide range of product categories, from rare collectibles and vintage items to trending fashion and unique gadgets. By combining live auctions with the thrill of social shopping, Whatnot offers a fresh and exciting alternative to traditional online retail platforms. The live auction model not only enhances the buying and selling process but also fosters a community-driven marketplace where discovery and interaction are at the forefront. With its innovative approach, Whatnot is making waves in the world of e-commerce, turning shopping into a dynamic and social experience.