Washington, DC, USA
Powering the future of recommerce by building brands' resale platforms. More traffic. More sales. More sustainable.
Sector
Resale
type
Platform
funding
Series A $14M
Recurate, now acquired by Trove, is a company dedicated to revolutionizing the future of recommerce by building seamless resale platforms for brands. By offering a white-label solution, Recurate allows brands to launch their own branded resale experiences, enabling customers to buy and sell pre-owned items directly from the company’s platform. This empowers brands to tap into the growing resale market while maintaining full control over their customer experience. Recurate’s innovative approach helps brands create new revenue streams, attract more traffic, and increase sales by embracing the circular economy and offering more sustainable shopping options.
With a focus on enhancing brand loyalty and sustainability, Recurate’s platform makes it easier for customers to trade in and purchase pre-owned items with confidence. The service integrates directly into a brand’s website, ensuring a smooth and familiar shopping experience for customers. Recurate’s technology ensures that all items in the resale marketplace are authenticated, in excellent condition, and meet high-quality standards. This provides peace of mind for customers who may be hesitant about buying second-hand goods. Additionally, the platform facilitates easy listing, tracking, and management of trade-ins, making it simple for both buyers and sellers to engage in the resale process.
One of the major benefits of Recurate’s platform is its ability to drive more traffic to brands’ websites. By offering a dedicated resale section, brands can attract customers who are specifically looking for sustainable and second-hand options. This helps expand the customer base, bringing in eco-conscious shoppers and growing overall brand visibility. Additionally, as more people turn to resale as a way to shop responsibly, brands that offer these services are seen as forward-thinking and aligned with the values of modern consumers. With increased traffic comes more opportunities for sales, which translates into a positive impact on the bottom line.
By partnering with Trove, Recurate has strengthened its position in the recommerce industry, further accelerating its ability to support brands in building sustainable, profitable resale platforms. Together, they help brands reduce their environmental impact, contribute to a circular economy, and offer customers an exciting way to shop responsibly. As the demand for second-hand fashion and goods continues to rise, Recurate’s technology and Trove’s resources are helping brands lead the charge in creating a more sustainable, profitable, and customer-focused future in recommerce.