ATFT

mile

The team behind luxury mystery box platform Heat launched an invite-only subscription platform

building fashion's tomorrow

April-May 2025

All Things
fashion
tech

mile

The team behind luxury mystery box platform Heat launched an invite-only subscription platform

building fashion's tomorrow

April-May 2025

Fashion tech companies you should know about

Fashion tech companies you should know about

Search for preloved luxury bags from the world’s most trusted reseller sites and platforms
Search for preloved luxury bags from the world’s most trusted reseller sites and platforms
thirdfind.com
thirdfind.com

atft

atft

No. 01

No. 01

topia utopia

Textile waste diverted from landfill & reverted to one of the hottest brands.

editor's selection

The woman behind the screen. The woman behind the screen. The woman behind the screen.

b2b digest

Farfetch once redefined luxury e-commerce now finds itself on the brink

the cover

MILE is an exclusive platform, offering curated collections of luxury designer pieces at exclusive prices.

q2 events

Events, launches, and networking.

Paradigme is the platform dedicated to second-hand clothing and accessories from top brands

Paradigme is the platform dedicated to second-hand clothing and accessories from top brands

the cover

Mile is an exclusive platform, offering curated designer pieces at economy prices

shop sustainable with zero bs

ZERO is setting the standard for sustainability —without compromising style.

from ecom darling to death

Farfetch once redefined luxury e-commerce now finds itself on the brink.

shop sustainable with zero bs

ZERO is setting the standard for sustainability —without compromising style.

q2 events

Events, launches, and networking.

editor's selection

The woman behind the screen. The woman behind the screen. The woman behind the screen.

b2b digest

Farfetch once redefined luxury e-commerce now finds itself on the brink

founder story

Textile waste diverted from landfill and reverted to one

editor's selection

The woman behind the screen. The woman behind the screen. The woman behind the screen.

Paradigme is the platform dedicated to second-hand clothing and accessories from top brands

Paradigme is the platform dedicated to second-hand clothing and accessories from top brands

Tailored to perfection and made to empower. Discover modern workwear and elegant occasion pieces from one of Britain's most sophisticated brands.
Tailored to perfection and made to empower. Discover modern workwear and elegant occasion pieces from one of Britain's most sophisticated brands.

Editor's Letter

welcoming a new age

welcoming a new age

Fashion and technology have always been intertwined, but in recent years, their fusion has sparked a revolution. All Things Fashion Tech is here to document that shift, to celebrate the innovators reshaping the industry, and to provide a space where creativity, sustainability, and technology collide.

My own journey into fashion tech wasn’t a direct one. Like many, I fell in love with fashion early on—hunting for the perfect secondhand designer pieces long before thrifting was a trend. I would roamed Plato’s Closet to see if I could find a used Juicy Couture sweatsuit or thick stitched True Religion jeans that all my peers were sporting through the packed school hallways. But as I stepped deeper into the industry post-grad, I came face-to-face with an undeniable truth: fashion, in its traditional form, is one of the most damaging industries to our planet. That realization pushed me toward something different, something better — an industry fueled by technology, innovation, and a vision for a more sustainable future.

Since 2021, I’ve been immersed in this world, working across early-stage startups, designing products, and pushing the boundaries of what’s possible when fashion and
tech intersect.

Fashion and technology have always been intertwined, but in recent years, their fusion has sparked a revolution. All Things Fashion Tech is here to document that shift, to celebrate the innovators reshaping the industry, and to provide a space where creativity, sustainability, and technology collide.

My own journey into fashion tech wasn’t a direct one. Like many, I fell in love with fashion early on—hunting for the perfect secondhand designer pieces long before thrifting was a trend. I would roamed Plato’s Closet to see if I could find a used Juicy Couture sweatsuit or thick stitched True Religion jeans that all my peers were sporting through the packed school hallways. But as I stepped deeper into the industry post-grad, I came face-to-face with an undeniable truth: fashion, in its traditional form, is one of the most damaging industries to our planet. That realization pushed me toward something different, something better — an industry fueled by technology, innovation, and a vision for a more sustainable future.

Since 2021, I’ve been immersed in this world, working across early-stage startups, designing products, and pushing the boundaries of what’s possible when fashion and tech intersect.

With every company I’ve worked for or worked with, every product I’ve helped bring to life, my passion for this space has only grown. And now, with All Things Fashion Tech, I want to bring that same passion to you.

Within these digital pages, you’ll find insights into the most forward-thinking fashion tech companies, deep dives into industry shifts, and stories that inspire. But more than anything, I hope this platform sparks action. Whether that means rethinking your approach to fashion, making a career move into this dynamic industry, or even launching something of your own — this is your invitation to be part of the something greater.

With every company I’ve worked for or worked with, every product I’ve helped bring to life, my passion for this space has only grown. And now, with All Things Fashion Tech, I want to bring that same passion to you.

Within these digital pages, you’ll find insights into the most forward-thinking fashion tech companies, deep dives into industry shifts, and stories that inspire. But more than anything, I hope this platform sparks action. Whether that means rethinking your approach to fashion, making a career move into this dynamic industry, or even launching something of your own — this is your invitation to be part of the something greater.

Mary Korlin-Downs, Editor-in-Chief

Farfetch
Farfetch
Farfetch

Farfetch: The Rise, The Fall, and the Fight for Survival

Farfetch: The Rise, The Fall, and the Fight for Survival

Farfetch: The Rise, The Fall, and the Fight for Survival

For a moment, Farfetch was the future. The luxury e-commerce darling, born in 2007 from the vision of José Neves, promised to be the digital bridge between high fashion’s most coveted brands and a new generation of global consumers. Farfetch wasn’t just another online retailer — it was a revolution. A curated marketplace connecting independent boutiques and heritage houses alike, all backed by an ambitious tech-first approach. But in 2024, after years of aggressive acquisitions, mounting losses, and a failed bailout from Coupang, the question is no longer about its dominance — it’s about its survival.

A Meteoric Rise

Farfetch’s story was one of speed, strategy, and sheer ambition. It positioned itself as more than just a marketplace — it was an ecosystem. From snapping up sneaker resale platform Stadium Goods to acquiring New Guards Group (home to Off-White and Palm Angels), Farfetch seemed unstoppable. It secured exclusive partnerships with Richemont and Alibaba, fueling its expansion into China, while its acquisition of Browns gave it a foothold in the traditional retail space. Luxury fashion, long resistant to the digital world, finally had a home that made online shopping feel just as elevated as the in-store experience.

Its pioneering efforts in technology set it apart. AI-powered styling, hyper-personalized recommendations, and augmented reality shopping experiences made it feel like the ultimate e-commerce player — one with the potential to future-proof luxury retail. Investors were thrilled, and for a while, the stock price reflected that optimism. But rapid expansion comes at a cost, and Farfetch’s was catching up.

Where It All Went Wrong

Despite its cutting-edge approach, Farfetch struggled to turn its innovation into profit. The company had a spending problem — plowing billions into acquisitions, marketing, and technology without a clear path to sustained profitability. The marketplace model, while visionary, was costly to maintain, and the economic downturn of 2023 hit luxury retail hard. Consumers weren’t spending like they used to, and Farfetch’s business, reliant on high-value transactions, suffered.

Then came the Coupang deal. The South Korean e-commerce giant was expected to swoop in with a $500 million investment, a lifeline that could have steadied the ship. But the deal collapsed at the eleventh hour, leaving Farfetch on the brink. Trading was suspended, brands began pulling their inventory, and suddenly, the once-unstoppable platform found itself facing an existential crisis.

Can Farfetch Make a Comeback?

Luxury e-commerce is evolving, and Farfetch needs to evolve with it. While its struggles have been monumental, the opportunity for reinvention is still there. The key? A renewed focus on profitability, streamlining operations, and capitalizing on technological advancements that can redefine the online shopping experience.

AI-driven fashion curation, blockchain-backed authentication for luxury resale, and seamless omnichannel integration are all shaping the future of digital luxury retail. Players like Mytheresa and MatchesFashion are proving that exclusivity and profitability can coexist. If Farfetch can refocus on its core strengths — offering a truly elevated and tech-enhanced luxury shopping experience—it may just find its way back into the game.

The question is: Can Farfetch, once the pioneer of digital luxury, reimagine itself before the clock runs out? Or has its grand vision come at too great a cost? In fashion, reinvention is everything — let’s see if Farfetch has one more transformation left.

sourcedby.com
sourcedby.com
CLOSR. | Global Shopping Platform for Cause-Driven Emerging Designers
CLOSR. | Global Shopping Platform for Cause-Driven Emerging Designers

B2B Digest: How Style Arcade Is Using AI to Future-Proof Fashion Inventory

B2B Digest: How Style Arcade Is Using AI to Future-Proof Fashion Inventory

B2B Digest: How Style Arcade Is Using AI to Future-Proof Fashion Inventory

Before a dress ever becomes a bestseller or a product hits “sold out,” the real story starts in the backroom — in the spreadsheets, sell-throughs, and forecasts that determine what even makes it to the shop floor. It’s here, behind the scenes, where Style Arcade is quietly reshaping how fashion brands buy, plan, and react — not by replacing the role of merchandisers or buyers, but by supercharging their instincts with intelligent data.

Headquartered in Sydney and quickly expanding globally, Style Arcade is a B2B SaaS platform built for fashion teams — buyers, planners, and merchandisers — to make smarter, faster, and more efficient inventory decisions. Rather than automating away the human judgment that defines great retail, Style Arcade is designed to augment it, giving teams the kind of real-time clarity that helps transform gut feel into informed action.

At the heart of the platform is a suite of AI-powered tools that digest product data, sales performance, and customer behavior to improve everything from assortment planning to replenishment and markdowns. Its signature dashboards allow buyers to see not just what’s selling, but why, and what to do next — long before stock runs dry or dead inventory piles up.

But what makes Style Arcade particularly relevant in today’s landscape is its respect for fashion’s creative process. The platform doesn’t override decision-making — it enhances it. For a planner building next season’s range, it becomes a second set of eyes. For a buyer managing hundreds of SKUs, it becomes a strategic partner. It simplifies the manual, repetitive work so teams can focus on what truly drives value: vision, timing, and storytelling.

Whether it’s helping emerging brands grow leaner or enabling global retailers to react faster, Style Arcade is building the kind of foundational intelligence the industry can no longer afford to overlook. Fashion’s future may still be written by humans — but increasingly, it’s being edited by AI.Behind every “It” dress or sold-out sneaker lies a much less glamorous — but infinitely more powerful — system: inventory management. It's the lifeblood of profitability, the quiet art of knowing when to stock, when to cut, and when to chase. And increasingly, it’s being shaped not by trend forecasters in Paris, but by AI platforms like Style Arcade — the silent co-pilots helping fashion brands forecast smarter, buy better, and waste less.

Headquartered in Sydney and rapidly scaling across global markets, Style Arcade is a B2B SaaS platform built specifically for the fashion industry. Its core promise? To empower brands with data-backed clarity — turning product, sales, and customer data into actionable decisions. While its dashboard might not have the visual thrill of a new-season campaign, its impact on the bottom line is undeniable. In an industry where margins are thin and trend cycles are unforgiving, Style Arcade has emerged as the tech partner helping brands see around corners.

At the heart of the platform is a suite of AI-driven tools that analyze real-time sales, stock levels, category performance, and historical data to optimize buying, replenishment, and markdown strategies. Think of it as a hyper-intelligent merchandiser — one that never sleeps, forgets, or misses a shift in customer behavior.

Take, for example, its Product Performance dashboard, a signature feature that breaks down every SKU’s contribution to revenue, margin, and velocity. It gives buyers and planners a bird’s-eye view of what’s driving sell-through — and more importantly, what’s not. But beyond surface-level reporting, Style Arcade applies predictive analytics to flag potential underperformers before they become liabilities, and to identify overperforming pieces that should be reordered or expanded into new colorways or cuts. In a business where overproduction is both financially and environmentally costly, this kind of foresight is quietly revolutionary.

Then there’s The Planner, an advanced assortment planning tool that helps brands build more strategic, data-informed collections. It allows teams to simulate future buys, adjust by category, and refine mix percentages with AI-generated recommendations. The goal? Fewer gut decisions, fewer stockouts, fewer last-minute discounts. For fast-growing direct-to-consumer brands especially, this is gold — turning instinct into insight, and insight into scale.

And perhaps most impressive is how Style Arcade does all this without alienating the human element. Fashion, after all, isn’t just about numbers — it’s about nuance. The platform doesn’t replace creative direction or merchandising intuition; it enhances it. It helps merch teams back up their hunches with hard data, and gives creatives more room to do what they do best: design products people love.

Behind the scenes, Style Arcade is already powering some of the most agile, upwardly mobile names in the industry — from cult-favorite Australian labels to global retail groups managing hundreds of SKUs a season. It’s not front-page news in Vogue, but its fingerprints are everywhere: in tighter inventories, better full-price sell-through, and products that resonate more deeply with customers because the supply chain behind them is finally catching up to demand.

So why does this matter now?

Because the fashion industry is in a pivotal moment — caught between a desire to be more sustainable and a business model still addicted to volume. AI-powered platforms like Style Arcade represent a path forward. They don’t demand that brands completely reinvent themselves. Instead, they give them the tools to do what they’re already doing — but smarter, leaner, and with far less guesswork.

It’s not the kind of innovation that gets a viral runway moment. But in the long game of fashion, it might be the most important trend of all.

Tibi
Tibi
Tibi

Founder Story with Kristine Locker, Founder & CEO of Locker

Founder Story with Kristine Locker, Founder & CEO of Locker